Michelle seemed destined to end up as an Aussie in Napa Valley – from her youth growing up in the renowned Yarra Valley wine region of Australia, she has always had a palate for the stories these grapes can tell.
Her love of the outdoors and having an active lifestyle as a child led her to study the up-and-coming world of health promotion and marketing; but it was while working in this industry that she discovered her true passion, creating digital marketing content. Due to Napa's proximity to the great technology hub of San Francisco, the dots connected themselves from there and she is now happy to call this wine country "home", where she manages her own digital marketing firm and continues to chase her love of wine and the outdoors with her little family.
Meet The Rest Of The Team
Kim | Copywriter
Being creative and thinking outside of the box is what Kim does best. With a focus on storytelling, she aims to help companies express themselves in an authentic way and take control of their digital presence. Kim is from the beautiful state of Utah and has been working in communications for as long as she can remember. She is a dog mom to the perfect pup, a big reader, and is the ~queen~ of crafting. She thrives when collaborating with others like the truly amazing ME Creative! Working with wine companies through this partnership has been a dream come true. Cheers!
Pat | Kayak Model, Bad Influence
Pat Branch, a versatile talent at ME Creative, excels in photography, video, and design. From his entrepreneurial endeavors offering his services the local businesses while going to school in Santa Barbara to his thriving presence in Napa's wine country, he has established himself as a skilled professional. Before finding the world of a wine to be a focus, Pat shot stills, filmed, and worked on a variety of shoots, with an emphasis on mountain biking and snowboarding.
Among the various aspects of a shoot, Pat finds particular delight in the intricate process of shaping and fine-tuning lighting. Interestingly, he has become somewhat of a legend for being spotted atop tree branches, armed with a camera and a backpack filled with lenses. His remarkable work has been featured in top-notch publications like Outside Magazine, Bike Mag, Snowboarder, Tahoe Quarterly, and many others.
Karina | Administrative Assistant
Karina is the admin queen and virtual assistant arm of ME Creative. Without her, ME Creative wouldn't be what is is today. Her extensive background in research, administration, scheduling, design - and not to mention her keen eye - keeps the ship sailing smoothly at ME Creative.
While a newbie to the wine industry, Karina is a seasoned professional with an appetite to learn and explore more about the California wine scene. In fact, she and her husband have goals to start a wine import business, focusing on luxury and upper-tier bottlings.
When Karina is not busy on her computer, she enjoys spending time with her son, traveling and anything DIY. You'll see her pop up in emails and document sharing, so be sure to say hello and drop her your favorite wine recc.